Ten tools from FLIP: Small Pain Points, Massive Markets, in color and ready to print.

Click the PDF below to open or download it. Print as many copies as your team needs.

FLIP_Decoder_Color_Workbook (ver 1.0).pdf

<aside> ✉️ Free bonus: FLIP Insight Notes, short essays from my Korean book The Consumer Mind Beyond AI (a Sejong Book selection), now in English. Get them by email →

</aside>

What's inside

• FACE · 01 Problem Capture
• LOOK · 02 Observation · 03 Interview · 04 Consumer Journey Map
• INVENT · 05 Wedge Sentence Organization & Selection · 06 INVENT Shifts & Wedge Canvas
• P · 07 PITCH · 08 PIERCE · 09 PLAY
• 10 Before & After: Current Judgment (Full FLIP Cycle)

Questions or feedback: [email protected]